Barangaroo Precinct
Multiple campaigns showcasing Barangaroo as a destination—from Golden Hours with Aperol to Spring in the Streets live events and Happy Hours positioning the precinct as Sydney's end-of-week venue.
Project Overview
Barangaroo represents one of Sydney's most ambitious urban transformations—reclaiming industrial waterfront and turning it into a precinct that combines public parkland, residential towers, and world-class dining with harbour access.
The Brief
Document the completed precinct in a way that showcases the architecture, public spaces, and dining experiences while capturing how people actually use and enjoy the space.
The Project
Multiple campaigns positioning Barangaroo as Sydney's premier waterfront destination for different occasions—from Aperol-sponsored golden hour content to live event coverage to happy hour positioning as the city's end-of-week venue.
The Campaigns
Golden Hours with Aperol
Content capturing Barangaroo during that perfect window when the light hits the harbour and the precinct transitions from day to evening. Positioned as the ideal setting for after-work drinks and waterfront dining, with Aperol as the drink of choice.
Spring in the Streets
Live event coverage showcasing Barangaroo's public programming, cultural events, and community activations. Content that positioned the precinct as more than restaurants and offices—a destination with genuine public life.
Happy Hours
Campaign positioning Barangaroo's venue strip as Sydney's answer to "where should we go Friday after work?" Content highlighting the variety of venues, waterfront atmosphere, and the convenience of having everything in one precinct.
The Approach
Each campaign required different content approaches while maintaining consistent positioning of Barangaroo as a premium waterfront destination. From lifestyle content to event documentation to venue-specific features, everything reinforced the precinct's role in Sydney's social landscape.
Content Delivered
- •Golden hour photography and video optimized for Instagram
- •Live event coverage and recap videos
- •Venue features and happy hour content
- •Aerial and waterfront perspectives showing precinct scale
- •User-generated content strategy and influencer partnerships
- •Campaign-specific social media assets
Instagram Videos
Photo Gallery
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The Impact
Content that established Barangaroo in people's consideration set for various occasions rather than being seen as just another development. Multiple campaigns allowed for sustained visibility and different entry points for different audiences—office workers, tourists, locals, event-goers.