DoorDash x OpenTable

Project Overview

DoorDash's integration with OpenTable changed how people book premium dining experiences. This project focused on Epicurean restaurant to demonstrate how the booking process works and why it matters for both diners and restaurants.

The Project

Content repositioning DoorDash as a platform for booking dine-in restaurant experiences, not just food delivery. The goal was to attract users to the app for premium dining reservations through seamless OpenTable integration.

The Brief

Create content that changes the perception of DoorDash from "delivery app" to "dining platform"—showing the booking experience is just as convenient as ordering delivery, but for when you actually want to go out.

The Approach

Documented the complete experience from discovery to dining—browsing restaurants in the app, booking a table, arriving at the venue, and the meal itself. Content needed to feel premium while maintaining the convenience and ease-of-use that made DoorDash successful for delivery.

Featured premium dining experiences that wouldn't typically be associated with DoorDash—the types of restaurants people make reservations for, not order takeout from. The content positioned the integration as expanding options rather than diluting the brand.

Content Delivered

• •App interface demonstrations showing booking flow
• •Restaurant experience content maintaining premium feel
• •Comparison content showing convenience versus traditional booking
• •Influencer partnerships demonstrating real usage
• •Before/after scenarios: finding and booking restaurants
• •Social assets optimized for restaurant discovery and planning

Instagram Videos

Photo Gallery

The Impact

Content that successfully expanded DoorDash's positioning beyond delivery without alienating their existing user base. Showed the app as relevant for date nights, celebrations, and occasions when delivery isn't what you want—but convenience still matters.