Google Gemini x Paddy's Markets

The Project

A campaign exploring Paddy's Markets through the lens of Google's Gemini AI—showing how technology can help people understand the produce they're seeing, learn about vendors, and discover how to actually use what they're buying.

The Brief

Create content that demonstrates Gemini AI's practical value in a real-world setting while celebrating the cultural diversity and local produce that makes Paddy's Markets iconic. The technology needed to enhance the experience, not overshadow it.

The Approach

Documented authentic market experiences—people discovering unfamiliar produce, vendors sharing their stories, and the AI providing context that bridges knowledge gaps. The focus was on showing Gemini as a helpful tool rather than a gimmick.

Content captured the sensory overload of the markets—the colours, the crowds, the variety—then demonstrated how AI can help make sense of it all. From identifying exotic fruits to translating vendor signs to suggesting recipes, the content showed practical applications people could actually use.

Content Delivered

• •Video content showing AI interactions in real market scenarios
• •Vendor profiles and produce features
• •Side-by-side comparisons of market experiences with and without AI assistance
• •Tutorial-style content on using Gemini while shopping
• •Social-first content optimized for discovery and engagement

Instagram Videos

Photo Gallery

The Impact

Content that made AI feel accessible and useful rather than complicated or intrusive. Positioned Gemini as something that enhances human experiences and cultural exploration rather than replacing them. Made Paddy's Markets feel more approachable for people who might be intimidated by the scale and variety.