Kings Cross Quarter

The Brief

Create a 7-part content series called "Light Up the Cross" that repositions Kings Cross as a destination beyond nightlife. Showcase the neighbourhood's food scene, creative spaces, street culture, and venues worth discovering. Each piece needed to feel distinct while contributing to an overall narrative about the area's diversity and energy.

What We Delivered

• 7 distinct video pieces optimized for social media
• Location photography highlighting key venues
• Street photography capturing neighbourhood character
• Social cutdowns for Instagram, TikTok, and Facebook
• Behind-the-scenes content from production
• Sustained engagement strategy over 7 weeks

Sample Videos