TranzAlpine and Pure Milford
Documenting the Pure Milford tour and TranzAlpine train experience with KiwiRail. Showcasing the journeys and landscapes that make New Zealand's South Island unforgettable.
Project Overview
Milford Sound is New Zealand's most famous fjord—dramatic peaks rising straight from the water, waterfalls cascading hundreds of metres, and wilderness that feels genuinely untouched. This project focused on capturing the landscape in conditions that show why it's worth the journey.
The Project
Content documenting the Pure Milford tour experience and TranzAlpine train journey with KiwiRail—showcasing the ways to explore New Zealand's South Island and the landscapes that make these journeys unforgettable.
The Brief
Create content for New Zealand tourism that goes beyond destination photography to show the actual experiences of getting there and touring the region. Position both the journey and destination as essential parts of the New Zealand travel experience.
The Approach
Pure Milford Tour
Documented the full tour experience from departure to return—the drive through Fiordland, the boat cruise through Milford Sound, wildlife encounters, waterfall approaches, and the scale of the landscape. Content focused on conveying the dramatic scenery in ways that still photos rarely capture.
TranzAlpine Train
Captured the journey as an experience itself—passing through Canterbury Plains, climbing through Arthur's Pass, descending into the West Coast. Content emphasized the changing landscapes visible from the train and positioned rail travel as a destination choice, not just transportation.
Content Delivered
- •Landscape photography capturing scale and drama
- •Video content showing movement through environments
- •Tour experience documentation from passenger perspective
- •Seasonal variation content showing different conditions
- •Wildlife and natural feature highlights
- •Journey narrative content for social storytelling
- •Practical travel content showing logistics and planning
The Challenge
Capturing landscapes of this scale requires conveying depth, movement, and atmosphere that static photography often misses. Video content focused on sequences that give viewers a sense of actually being there—watching waterfalls cascade, seeing the train wind through mountain passes, experiencing the changing light on the fjord.
Instagram Videos
Photo Gallery
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The Impact
Content that positions these experiences as must-dos for New Zealand visitors—not just checking boxes but genuinely memorable journeys. Shows why people travel across the world to see these specific places and why the journey matters as much as the destination.